Managing Online Listings for a Multi-Location Medical Practice

A physical therapy group opens its fourth clinic in the Phoenix area. Patients now search for the practice and see four map pins, three provider profiles, and an old listing for a clinic that moved last year. A patient booked at the Chandler office shows up at the closed Mesa location instead.

Multi-location practices face listing challenges that single-office clinics never deal with. A clear system keeps every location accurate and helps patients reach the right office.

One Profile per Real Location

Google’s guidelines say each physical location that serves patients in person can have its own Business Profile. Each profile should show that location’s address, phone number, and hours. Use your consistent brand name across all locations, and add a location descriptor only if it appears on your signage or official materials.

Avoid creating profiles for locations without staff, such as a billing office patients never visit. Close or update profiles for offices that move or shut down, so patients do not end up at the wrong address.

Handle Provider Profiles Carefully

Google allows individual practitioners, like doctors and therapists, to have their own profiles in many cases. If a provider is the only public-facing practitioner at a location, Google’s guidelines call for one combined profile instead of separate practice and provider profiles. If a provider leaves the practice, update or mark the profile accordingly so patients are not misdirected.

Coordinate provider information with your credentialing records. Names, specialties, and accepted insurance should match what patients see on your website. Patient confusion over providers creates scheduling headaches for your front desk. Ask each provider to tell the office manager before changing their own profile.

Build a Location Management System

Create a master spreadsheet with every location and provider profile, including addresses, phone numbers, hours, and who manages each listing. Give each location its own page on your website with a map, parking details, and provider list. Link each Google profile to its matching location page.

Review directory listings for every office as part of the same process. Health practices can add each clinic to the Health and Medical category on Breathing Social, where patients compare local providers. Make sure each Breathing Social listing points to the right location page and phone number.

Give Every Location a Clear Identity

Multi-location practices need a system, not one-off fixes. Keep one profile per real location, manage provider profiles with care, and track every listing in a master spreadsheet. Accurate details for each office on Google, your website, and directories like Breathing Social help patients arrive at the right clinic for their appointment.